Brand Guidebook 2023
Introduction
Aim of this Guidebook
Using Assets
Design Overview
Review History
Strategy
Strategy
Logo
Primary Logo
Secondary Logo
Logo Construction
Logo Variations
Logo Don'ts
Colours
Primary Colours
Colour Palettes
Colour Don'ts
Typography
Typography
Graphic Elements
Graphic Elements
Lessons
Lessons - Embedded Elements
Lessons - Video Thumbnails
Illustration
Illustration Overview
Website
Website - Homepage
Website - Class Selection
Website - Backgrounds
Website - Main Illustrations
Website - Course Thumbnails
Website - Hero Headers
Website - Interactive Resources
Website - About Page
World
World - Characters
World - Team
World - Environment
Interactive Resources
Introduction
1 The Front Door - Sounds and Symbols
2 The Clock - Using Instruments
3 Rhythm - Igor
4 Melody - Jazz Cat
5 Perform - Play Together
Video
Backgrounds (1:39)
Thematic
Font
Blur
Transitions
Animation
Lower Thirds
Idents (0:20)
Print
Classroom Materials
Brochures
Posters
Business Cards
Tote Bags
Photography
Photography
Social Media
Canva
Sound Design
Tracks
Interactive Resource Sounds
Idents (0:20)
Iconography
Lesson Iconography
Teachers Manual Iconography
Notation
Business Cards
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